TAB Router stops ads, trackers, and malware before they reach any device. Built-in AI assistant. No subscription. Just plug it in.
of all internet traffic is ads, trackers, and analytics
tracking requests per device, every single day
of parents are concerned about what kids see online
is what you should pay for protection. Not $7.99. Not $79/yr.
Browser extensions only work on one device, in one browser. Your smart TV, your kids' tablets, your Ring doorbell - they're all completely exposed.
TAB Router protects everything at once. It filters traffic at the network level - before ads and trackers ever reach your devices. Every phone, every laptop, every smart speaker. Protected.
And you don't need to be technical. At all.
Connect TAB Router to your modem with the included cable. Power it on. Wait 60 seconds.
Find your personalized WiFi network name (it's on the card in the box). Connect your devices.
Every device on your network is now ad-free and protected. Manage settings anytime from your portal.
TAB AI is the first router assistant that doesn't just answer questions - it takes action. Pause your kid's iPad, block TikTok, check your WiFi speed, or change your password. Just ask.
Instantly pause any device - by name, not IP address.
Block apps and websites network-wide in seconds.
Get network info instantly - no digging through settings.
Restart your router remotely from anywhere.
Change ad-blocking levels with a single sentence.
See real-time stats on your network protection.
9 curated blocklists eliminate ads on every device - phones, smart TVs, tablets, game consoles. No browser extension needed.
5 age presets (Pre-K to Adult), per-device app blocking, screen time limits, internet schedules, and bedtime mode. Keep your kids safe.
No device can hide from protection. TAB Router forces all DNS traffic through its filters - even apps that try to use their own DNS servers.
Network-wide Safe Search on Google, Bing, YouTube, and DuckDuckGo. Enforced at the DNS level - no per-browser setup needed.
Known malicious domains are blocked automatically before they can load. Zero configuration required.
Your browsing is encrypted with DNS-over-HTTPS. Your ISP can't see what you're doing. Your data stays yours.
Your online dashboard lets you adjust protection, WiFi settings, and blocked services from anywhere in the world.
Fast, modern WiFi 6 with WPA3 encryption. Dual-band 2.4GHz and 5GHz for coverage and speed.
One-time purchase. Full ad blocking, parental controls, and AI assistant - all included forever. Optional TAB GEO Stream add-on: $4.99/mo for geo-unlocked streaming.
Your router stays protected with automatic security updates. New threats are blocked as they emerge - no manual action needed.
Software designed, engineered, and supported entirely in the United States. US-based customer support.
Isolated guest network keeps visitors connected without giving access to your private devices or network settings.
| TAB Router | Firewalla Gold | Gryphon AX | Bitdefender BOX | |
|---|---|---|---|---|
| Network-wide ad blocking | ✓ | ✓ | ✗ limited | ✗ |
| WiFi 6 router built in | ✓ dual-band | ✗ no WiFi | ✓ | ✗ no WiFi |
| No subscription | ✓ forever | ✓ | ✗ $79/yr | ✗ $99/yr |
| Parental controls | ✓ 5 age presets | ✓ | ✓ | ✓ |
| DNS bypass prevention | ✓ | ✓ | ✗ | ✗ |
| Safe Search enforcement | ✓ network-wide | ✓ | ✓ per-browser | ✓ |
| Zero setup required | ✓ pre-configured | ✗ technical | ✓ | ✓ |
| Built-in AI assistant | ✓ TAB AI | ✗ read-only | ✗ | ✗ |
| Free lifetime support | ✓ for life | ✗ community | ✗ extra cost | ✗ limited |
| Price | $199 one-time | $468 | $299 + $79/yr | $249 + $99/yr |
$199 with launch discount. Regular price $249.
Not at all. If you can plug in a cable and connect to WiFi, you can set up TAB Router. It takes about 5 minutes. We pre-configure everything before shipping.
Yes. TAB Router works with any ISP - Comcast, AT&T, Spectrum, Verizon, CenturyLink, Starlink, or any other provider. It connects to your existing modem.
Yes. TAB Router blocks ads at the network level, so any device on your WiFi is protected - smart TVs, Roku, Fire Stick, game consoles, and more.
No. Never. You pay once and that's it. Protection updates, your cloud dashboard, and customer support are all included for the life of the device. No hidden fees.
We're a small team and we take support seriously. Open a ticket from your dashboard and we'll respond personally. We can also remotely troubleshoot your router if needed.
Yes. Your dashboard lets you block individual apps and services - social media, gaming, streaming - for your entire network or specific devices.
TAB AI is the built-in AI assistant in every TAB Router. You can ask it to pause devices, block apps, change your WiFi password, check your network stats, and more - just by typing what you want in plain English. It's included free with every TAB Router, no subscription required.
We offer a 7-day money-back guarantee from the date you receive your TAB Router. If it's not for you, contact us and we'll process your refund. See our refund policy for full details.
Everything you need to protect your home - in one box. No subscription. No IT degree.
TAB GEO Stream lets every device on your network access international streaming content. No apps to install, no VPN slowdowns - it works automatically at the DNS level.
Access content catalogs from both countries. Switch regions anytime from your dashboard.
Only DNS is redirected - your video streams directly at full bandwidth. No buffering, no slowdown.
Smart TVs, streaming sticks, consoles, phones - if it connects to your WiFi, it's covered. Nothing to install.